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THE EXPANSION LAB

1:1 Coaching for Women in Business Ready to Fall Back in Love With Their Work

 

Do you remember when you first started your business?
You had the spark.
The excitement.
The dream of building something that gave you freedom, purpose, and space for your life.

And you did it.

You built your brand.
You signed the clients.
You created consistent income doing something on your own terms.

But now?

✨ The shine has faded.
✨ The work doesn’t feel as energising as it used to.
✨ You’re busy but not always fulfilled.

You’ve outgrown your original offers.
You’re craving clients who see your value.
You’re ready for deeper alignment, stronger boundaries, and a business that actually reflects who you are now.

 

REGISTER MY INTEREST

You’re not starting over.

You’re ready to expand.

The Expansion Lab is your next chapter.

It’s a high-touch, 1:1 coaching program designed to help you refine, realign, and rebuild the business you’ve already started so it feels exciting again.

This Is For You If You:

✔️ Are working with clients but want more alignment

✔️ Want to niche down and elevate your offers

✔️  Are ready to confidently raise your rates and reposition your brand

✔️ Want a business that energises you.  Not one that quietly drains you

So you can:

Build offers you're proud of and passionate about

Be fully booked with clients you adore

Stop second-guessing your value and your direction

Scale in a way that protects your time, energy and lifestyle

Importantly... Fall back in love with the work you choose to do!

Without...

🚫 Burning everything down and starting from scratch

🚫Guessing your way through the next phase of growth

🚫Diluting your time and talent across offers that don't serve you

🚫Playing small in fear of scaring off potential clients

🚫Losing the flexibility and lifestyle you build this business for

What You Get

The Expansion Lab is a personalised, premium-level coaching container designed to support you through your next season of growth.

12 x 50-minute 1:1 coaching calls with Sinead

You and I go deep on your business model, pricing, systems, offers, visibility and time.

Unlimited Voxer support (during office hours)

No need to wait a week to get support. I’m in your pocket as your business sounding board when things come up between calls.

Personalised support, tailored to YOU

No cookie-cutter plans. This is about your life, your strengths, and your goals.

This isn’t business as usual.

This is business expanded.
Business that feels as good as it looks.
Business that grows with you.
Business that matches your new level of confidence and expertise!

Why Work With Me

When I say I get it.  I really do.

I started my business with two young kids, a partner who worked away and long hours, and no backup plan. I was juggling the school run, supporting our family business, and craving something of my own that felt purposeful, profitable, and flexible. I didn’t want to return to the corporate grind, but I did want to contribute financially and build something that made me feel proud.

What I’ve created since then didn’t happen overnight. It came from showing up consistently, evolving my offers, learning to set boundaries, and saying yes to the bigger vision I had for my life and business.

Before all of this, I worked in high-level sales roles, including Coca-Cola, where I learned how to speak to people’s needs and drive real results. I later trained with HubSpot and brought that expertise into online business systems and strategy. Over the years, I’ve refined my brand and stepped into the role I now own with confidence: the go-to OBM and operations expert for powerhouse women leading bold brands.

I’ve supported some of Australia’s most influential entrepreneurs, coaches, and even TV personalities behind the scenes. I've built not just one, but two multi-6 figure businesses - all while staying grounded in the kind of life I always wanted: present, purposeful, and deeply aligned.

And now? I'm teaching you everything I know.

Because your business should support your life, not the other way around.

Always so you can...

🩷 Set boundaries and stick to them

🩷 Create time freedom without compromising income

🩷 Focus on the work you love

🩷 Lead a business that’s aligned with your version of success

🩷 Set boundaries and stick to them

🩷 Create time freedom without compromising income

🩷 Focus on the work you LOVE

🩷 Lead a business that’s aligned with your life

 

REGISTER MY INTEREST

Why Work With Me

I’ve spent the last few years helping women like you turn their skills into scalable, sustainable businesses. I’ve built 2 multi-6 figure businesses myself while raising kids, managing the school run, and staying present for my family. I’m also the go-to Online Business Manager for some of Australia’s top entrepreneurs and coaches. From raising rates to launching new offers to hiring your first team member. I’ve done it, and I’ll help you do it too. Always so you can...

Set boundaries and stick to them

Create time freedom without compromising income

Focus on the work you

LOVE Lead a business that’s aligned with your life

As Seen On

What Past Clients Say

"Then I came across Sinead and everything changed!"

After selling a successful e-commerce business, I was ready to repurpose my skills into a new role—one that would allow me to support other small business owners in a more strategic capacity. I soon realised I wasn’t looking for a typical VA role, but rather something closer to an Online Business Manager (OBM) position—becoming a true partner in my clients’ businesses, not just a task-based assistant. However, as I explored options within Australia to support this transition was limited. Sinead's professional, insightful guidance has completely restored my faith in the process. In just over 2 months, I’ve gone from having no clear direction to launching a website, defining my service offerings and packaging my skills in a way that truly reflects my value — enabling me to land my first project!"

Annie Allan, E-Commerce OBM

"Working with Sinead was the turning point for me starting my business."

She answered all my questions with patience and clarity, helped me understand how much to charge, and guided me on how to find the right clients. Sinead didn’t just provide advice, she opened up her network to me which gave me invaluable opportunities to connect with the right people. Her encouragement and expertise gave me the confidence to take the leap, and I’m now running a business I love. I can’t thank her enough for the impact she’s had on my journey!

Whitney Tyzzer, Sales Extraordinaire

"When I first started my virtual assistant business, Sinead was a great support for me."

She generously shared her expertise, teaching me where to look for and find leads, how to craft a professional client proposal, and how to set competitive hourly rates. Beyond the practical skills, she gave me the confidence and encouragement I needed to step out on my own. Sinead’s support was instrumental in those early stages, and I’m incredibly grateful for her guidance and belief in me. Her mentorship gave me the foundation to build a successful business, and I can’t thank her enough!

Lauren Maile, OBM

I am ready to start now!

Expansion Lab

$860/m

6 months of coaching

  • 6 months of coaching with Sinead Brace
  • Fortnightly coaching sessions
  • Instant access to resources and online portal
I'M READY

READY TO EXPAND?

If you’re feeling the nudge to realign, refine, and rise, this is your invitation.


Let’s rebuild the business you’ve already proven you can run… so it finally feels like yours again.
 

Register your interest below or book a free discovery call to explore whether the Expansion Lab is right for you. We’ll talk about where you’re at, where you want to go, and how I can support you to get there. Strategically, sustainably, and with heart.

EXPRESS YOUR INTEREST

 

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This is your invitation to expand your income, your time, and your vision on your terms.