Build a business
that fits
your life.
Not another generic VA course. This is for capable women ready to build a profitable, respected business around skills they already have and stop scrambling for work.
Most women are not under-skilled.
They are under-positioned.
The internet convinced women that building a digital business meant charging hourly, saying yes to everything, being endlessly helpful and burning themselves out proving their value.
That model is collapsing. Especially with AI reshaping the market quickly.
The women building serious businesses right now are specialised, commercially aware and respected for the problems they solve.
- Hourly scrambling
- Saying yes to everything
- Generic VA positioning
- Endless undercharging
- Burnout as the price of freedom
- Specialised services
- Commercially aware pricing
- Authority positioning
- Retainer-based income
- Structure that scales
That shift is what we build inside the Lab.
You are already capable of more than the role you have put yourself in.
Some women inside the Lab are just starting out. Others already have clients but know the business is not working the way it should. Wrong clients, wrong rates, too much work for too little return.
Either way, you are ready to build properly.
- You know you are capable of more than random admin work
- You are tired of undercharging and second-guessing your rates
- You want structured income, not chaotic one-off work
- You want better clients, not just more of them
- You want flexibility without sacrificing ambition
- You are done piecing together random advice and want a proper structure
Twelve months from now you could still be undercharging, taking on the wrong work and wondering when it gets easier.
Or you could be the woman who stopped undercharging, stopped second-guessing, and built a business that works properly. Whether you are just starting or already have clients who are not quite right. The Lab works for both.
That is not a distant possibility. That is what structure and positioning actually does.
I did not build this from theory.
I built it while raising kids, navigating uncertainty and figuring out how to create a business that actually worked for my life.
What started with one client became a fully booked, six-figure business built entirely in school hours. Not because I got lucky. Because I learned how to operate like an owner, not an assistant.
Now I help other women do the same. Through positioning, structure and commercial clarity. Not fluff.
"You do not need to become someone else to build a successful business. You need to learn how to position what you already know."
Inside the Start-Up & Scale Lab
Women inside the Lab have raised their rates, replaced difficult clients with retainers, built businesses from scratch and restructured ones that were not working.
Here is how we build that.
Positioning & Services
Package your skills into services clients actually value, so you stop blending into a sea of generic VAs.
Pricing & Offers
Build retainers and offers properly so you stop charging hourly and start creating predictable income.
Client Attraction
Market yourself confidently and attract aligned clients without sounding pushy or desperate.
Sales & Conversions
Handle discovery calls, proposals and pricing conversations properly. Stop second-guessing yourself.
Systems & Structure
Operational foundations that make your business feel professional, organised and ready to scale.
CEO Thinking
Shift from taking any client to owner-level thinking. Stop operating from survival mode.
Everything inside the Lab
5-Month Coaching Container
Structured support and implementation so you stop going it alone.
Fortnightly Live Coaching Calls
Real-time strategy, feedback and momentum support.
Onboarding Strategy Session
A personalised starting point so you know exactly what to focus on first.
Telegram Support Community
Connection, accountability and direct support from women building alongside you.
Templates & Business Resources
Proposal templates, onboarding workflows and client systems ready to use.
Structured Implementation Curriculum
Delivered throughout the container. Build sustainably without information overload.
The shift is real.
In just over 2 months I went from no clear direction to launching a website, defining my services and packaging my skills in a way that truly reflects my value. I landed my first project.
She believed in my capabilities when I was doubting myself. She always gave the next step when I got stuck. I gained a client during our coaching and I am beyond grateful.
Within five weeks I landed my first retainer client. My most recent quarter generated $15,000. Sinead saw strength and expertise in me at a time when I could barely see myself at all.
Working with Sinead was the turning point for me. She helped me understand how much to charge, how to find the right clients and opened up her network. I am now running a business I love.
This is what the Lab builds.
You stop taking every inquiry that comes in. You have a clear answer when someone asks what you do. You send proposals without rewriting them four times.
Clients refer you because they know exactly what you are known for. You raise your rates and the right clients do not flinch. You work fewer hours and earn more.
That is not confidence from a course. That is what happens when your business is actually structured properly.
"Sinead saw strength and expertise in me at a time when I could barely see myself at all. She helped me build a business without self-sacrifice. Within five weeks I landed my first retainer client. My most recent quarter generated $15,000."
Jess went from no business to $5,000 in monthly recurring revenue, bought her own home and now works as an impact strategist partnering with conservation organisations.
Start with one focused session.
Sometimes you do not need a program. You need someone who has actually built this to look at what is happening in your business and tell you exactly what to do next.
The Fast Movers Intensive is a focused 1:1 session with Sinead. No generic advice. Just clarity on your specific situation.
- →Diagnose exactly what is holding your income back
- →Identify your strongest positioning angle
- →Map a clear 30-day action plan
- →Get honest feedback on your offers and pricing
- →Walk away with a concrete path forward
Session
- Deep-dive session with Sinead
- Pre-session questionnaire
- Session recording provided
- Written action summary
- Follow-up check-in
Limited spots available each month.
Join the Lab.
Two ways to get started. Both include the full program.
- Onboarding strategy call
- Fortnightly live coaching calls
- Telegram support community
- Templates & business resources
- Implementation curriculum
- Everything in the Lab
- Fast Movers Intensive bonus call
- Priority onboarding support
- Onboarding strategy call
- Fortnightly live coaching calls
- Telegram support community
- Templates & resources
Early enrolment bonus: Join before June 17 and receive 2 months inside The Momentum Room so you can continue building momentum and connections beyond the implementation phase.
You already have
the skills.
Build properly.
You do not need another generic course. You need positioning, structure, commercial direction and someone who has actually built this themselves.
"This time next year, you could still be undercharging and working all hours. Or you could be running a business that replaces your corporate income, in school hours."
© 2026 Sinead Brace. All rights reserved.
© 2026 Sinead Brace. All rights reserved.