Sign Clients. Grow with Confidence. Build a Business That Fits Your Life

Without the overwhelm, burnout, or wondering what to do next

 

I'M READY!

It’s Your Time to Build the VA Business You’ve Been Dreaming About


You’ve watched other women do it...
Working school hours, choosing their clients, creating real freedom on their terms.

You dreamed of starting this for the same reasons.
Now it’s your time to stop watching and build a business that works for you.

 

Imagine this...

You start your day with clarity and confidence, not panic or pressure.

You sip your coffee without rushing, and head into a workday that’s designed around your energy, values, priorities, and goals.

You work with clients who value your time, respect your boundaries, and pay you well to do what you’re great at.

Your schedule?
You’re in control.


Take a slow morning. Break up your day for a gym session, study time, or a long lunch.
Log off early to be with loved ones or just enjoy a quiet evening for yourself.

This isn’t a fantasy.
It’s the reality hundreds of women are creating and it’s possible for you too.

But right now, something is stopping you

You second-guess yourself 
Am I even ready?

You feel overwhelmed by all the information.
What do I even offer?

Am I charging the right amount?

You feel stuck in learning mode, watching others grow their businesses while you’re still thinking about it.

You wonder if clients will actually pay you for your skills and the value you add.

And on top of that?


You’ve been keeping everything running -home, family, life but your business dreams keep getting left behind.

I get it. I’ve been there too.  And I knew there had to be another way.

The constant juggle. The mental load. The feeling that you’re always on, but never quite getting ahead.

Whether it’s the kids, the partner, the washing pile, or just trying to keep all the plates spinning.  I see you.

I wear all those hats too.
And I was tired of building a life that didn’t fit me.

I didn’t want to sit in traffic. I didn’t want to miss school drop-offs or rely on before-and-after care.
Most of all, I didn’t want to keep running on empty while chasing someone else’s version of success and a corporate ladder that felt like it never moved.

So... I built a business that supported how I wanted to live.
One with flexibility, freedom, and space for both work and life.

And now? I help other women do the same.
Because you deserve more than survival mode.
You deserve a business that works for you.  Not the other way around.

REGSITER TODAY

You’re No Longer Doing This Alone


 You’re on a call, surrounded by women who get it.
Women who are building their businesses too - signing clients, raising their rates, creating packages, and finally stepping into their confidence.

You’re not just learning.
You’re sharing ideas, celebrating wins, and seeing what’s possible in real time.

And suddenly… you believe it’s possible for you too.

Can you imagine how different your results would be with that kind of support?

That’s the power of this program.
Because when you’re in the right room, with the right people...everything changes.

INTRODUCING

The VA Start-Up Lab

The Virtual Assistant Start-Up Lab is a hands-on group mentorship designed to help you build, grow, or reset your VA business without second-guessing every step or doing it all alone.

Whether you’re brand new, have signed a few clients, or you’re fully booked but need to rebuild your business to actually work for your life, this is your next right step.

You’ll follow the exact roadmap that took me from zero to fully booked in just 4 weeks without undercharging, burning out, or saying yes to the wrong clients.

This is not another course where you binge videos and figure it out yourself.
It’s live coaching, practical strategy, and real community to support you as you take action - step by step.

JOIN THE WAITLIST

My Signature Method to Launch & Grow Your Business

I don’t believe in one-size-fits-all strategies.

That’s why my method is built around clarity, action, and scaling smart.

What's Included in the Start-Up Lab

STARTING AGAIN AUGUST!

Tools

  • Tools that have helped me provide ongoing support to Australian TV Personality clients and high profile Australian entrepreneurs.

  • Fortnightly released modules - New content and modules added every fortnight in the online portal (valued at over $999)

  • Service Guide & Proposal Templates – Stand out and look professional from the start with done-for-you templates that make pitching and onboarding seamless. (Valued at $138)

Group Calls

  • 5 months of fortnightly hot seat coaching calls – so you have real-time support and all of your questions answered (valued at over $4,500)

  • Power of a group call - A lot of women are unsure about group programs... I think this is where the power lies!  

  • Access to the private group on Facebook - a place where you can ask questions when they come up and build a sense of community!

  • Insider Knowledge - Everything I’ve learned as a fully booked VA, now yours to fast-track your success.

Membership

  • Access to my proven templates, contracts & workflows – no need to reinvent the wheel

  • The exact systems & processes I use to run my own successful virtual business and be fully booked!

This isn’t just another course...this is a lab for building a real, thriving business that works for YOU.

PLUS!
ADDED BONUS FOR YOU!


A Professional VA Client Contract – Courtesy of Ready Boss Legal, this contract protects you and your business, giving you peace of mind when signing new clients. (Valued at $249)

 

TOTAL COURSE VALUE OVER $6,499!
THIS IS FOR ME - JOIN THE WAITLIST

Bonus Masterclasses Inside the Start-Up Lab

Masterclass 

Rewire Your Mindset to Get Fully Booked 

With Christine Corcoran

Christine Corcoran, Business Mindset Master Coach, High-Ticket Sales Strategist, and #1 Bestselling Author of Turn Impostor Syndrome Into Your Superpower. Get access to this masterclass designed specifically for new business owners navigating self-doubt, imposter syndrome, or uncertainty around showing up and being seen.

Christine will help you:

  • Shift from self-doubt into confidence
  • Rewire limiting beliefs that are keeping you stuck
  • Build a mindset that supports consistent bookings and sustainable growth
  • Start thinking and acting like a CEO, even if you’re just starting out

Christine’s unique approach combines Neuro-Linguistic Programming (NLP), Matrix Therapies, and MBraining. Her Confident Closing Method has helped women across Australia grow six and multi-six figure businesses with confidence.

You’ll walk away from this session with a renewed belief in your ability to build and grow your business, your way.

Masterclass 

Discovery Call Deep Dive: From Curious to Committed 

Whitney Tyzzer, Founder of The Profit Lab

Whitney Tyzzer, Sales Strategist and founder of The Profit Lab, for a powerful workshop designed to help you lead confident, high-converting discovery calls. If you've ever finished a call and wondered if you communicated your value clearly or felt unsure about how to guide the conversation - this is the masterclass session that changes everything.

Inside this masterclass, you'll learn how to:

  • Uncover a client's true needs (even when they don't know how to express them)
  • Guide your prospect through a natural, structured conversation flow
  • Ask powerful questions that build trust and connection
  • Handle objections without feeling awkward or pushy
  • Move from unclear and hesitant to confident and compelling

Whitney’s approach is grounded in emotional intelligence and practical sales psychology. Her structure transforms the discovery process from uncomfortable to effective and her client strategies have helped dozens of service providers close more sales with ease. This masterclass is normally valued at $350 and is included as a bonus inside the Start-Up Lab. You’ll leave feeling equipped and empowered to run discovery calls that convert while staying true to your personality and values.

Business Transformations

TESTIMONIALS FROM THE INCREDIBLE WOMEN IN MY WORLD
WHO HAVE CHANGED THEIR LIVES AND REDEFINED THE WAY THAT THEY WORK
SINCE LAUNCHING A VIRTUAL BUSINESS!

"Sinead generously shared her expertise, teaching me where to look for and find leads, how to craft a professional client proposal, and how to set competitive hourly rates"

Beyond the practical skills, she gave me the confidence and encouragement I needed to step out on my own

Lauren Maile, OBM

"Working with Sinead was the turning point for me starting my business"

Sinead didn’t just provide advice, she opened up her network to me which gave me invaluable opportunities to connect with the right people.

Whitney Tyzzer, Sales Extraordinaire

"Then I came across Sinead and everything changed" 

After selling a successful e-commerce business, I was ready to repurpose my skills into a new role—one that would allow me to support other small business owners in a more strategic capacity. I soon realised I wasn’t looking for a typical VA role, but rather something closer to an Online Business Manager (OBM) position—becoming a true partner in my clients’ businesses, not just a task-based assistant.

However, as I explored options within Australia to support this transition, I found there weren’t many programs offering the depth I needed. 

Sinead's professional, insightful guidance has completely restored my faith in the process. In just over 2 months, I’ve gone from having no clear direction to launching a website, defining my service offerings and packaging my skills in a way that truly reflects my value — enabling me to land my first project!

Annie Allan, E-Commerce OBM

Why learn from me?

I’m Sinead Brace, an award-winning Online Business Manager (OBM) and Executive Assistant (EA) supporting high-profile clients, including Australian TV personalities, influencers, and coaches.

But I didn’t start here.

I have a background in large corporate companies including nearly 7 years at Coca-Cola and a large mining manufacturing company.  I worked in sales, sales co-ordination and as a HubSpot CRM implementation management.  After Covid, I went on to build a virtual business that gives me freedom, flexibility, and financial success - to make the daily juggle of being a mum that little bit easier!

I built my business from the ground up and was fully booked in just 4 weeks.
I now run multiple businesses, earning multi-six figures per year.
My clients trust me to manage and grow their brands at the highest level.

And now? 

I’m sharing everything I know so YOU can do it too.

I’m not just teaching theory—I’m giving you the exact strategies that built my business and have helped countless women create theirs.

Why learn from me?

I’m Sinead Brace, an award-winning Online Business Manager (OBM) and Executive Assistant (EA) supporting high-profile clients, including Australian TV personalities, influencers, and coaches.

But I didn’t start here.

I have a background in large corporate companies including nearly 7 years at Coca-Cola and a large mining manufacturing company.  I worked in sales, sales co-ordination and as a HubSpot CRM implementation management.  After Covid, I went on to build a virtual business that gives me freedom, flexibility, and financial success - to make the daily juggle of being a mum that little bit easier!

 I built my business from the ground up and was fully booked in just 4 weeks.
 I now run multiple businesses, earning multi-six figures per year.
 My clients trust me to manage and grow their brands at the highest level.

And now? 

I’m sharing everything I know so YOU can do it too.

I’m not just teaching theory—I’m giving you the exact strategies that built my business and have helped countless women create theirs.

 

 

 

 

Ready to Finally Build the Business You’ve Been Dreaming Of?

You don’t need more time.
You need a clear plan.

A plan that shows you exactly how to find clients, onboard them with confidence, and run your business like a pro, from day one.

Inside this program, I’ll walk you through the step-by-step formula:
Setting your rates, refining your services, confidently signing clients, and delivering with ease.

No more guessing.
No more starting and stopping.
Just a clear path forward, designed to help you build a business (and life) that actually works for you.

JOIN THE WAITLIST NOW

 

 

Have Questions?

Let's Chat

I know that making an investment in yourself and your future business is a big decision.

And if you’re anything like me, you want to be 100% sure before you take the leap. That’s why I’m here to support you every step of the way.

If you have questions about whether this program is the right fit for you, or if you just need to talk through your ideas before committing...let’s chat!

 

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